Manipulating our emotions | DW Documentary

Advertising agencies, politicians and social networks rely on emotions as a means of manipulation. They use our feelings to try to influence our decisions.

Can we be manipulated without even noticing it? Can our attention and thoughts be directed from outside? Increasingly, it appears that there are mechanisms for playing on emotions to sway our minds – right at the point of decision-making. In fact, this technique has now become a subgenre of psychology.

Some of these recent findings are also being applied in what’s known as “neuromarketing”. Test customers make their purchases while their brain waves are measured and recorded. The method provides information about buying behavior and suggests possibilities for boosting purchases through advertising and presentation.

Indeed, the technical possibilities for manipulation are constantly growing. Neuroscientific methods present many new possibilities, as well as new dangers. Indeed, even more extreme work is being done when it comes to the marketing of films and commercials. Here, market researchers are working with neurologists to test the effectiveness of a commercial in real time.

Political actors have also begun to influence public opinion in this way. China is a pioneer of these sometimes questionable methods. There, social control has long been part of the state mandate.

#documentary #dwdocumentary #manipulation

DW Documentary gives you knowledge beyond the headlines. Watch top documentaries from German broadcasters and international production companies. Meet intriguing people, travel to distant lands, get a look behind the complexities of daily life and build a deeper understanding of current affairs and global events. Subscribe and explore the world around you with DW Documentary.

Subscribe to:
⮞ DW Documentary (English):
⮞ DW Documental (Spanish):
⮞ DW Documentary وثائقية دي دبليو (Arabic):
⮞ DW Doku (German):
⮞ DW Documentary हिन्दी (Hindi):

For more visit:
Follow DW Documentary on Instagram:
Follow DW Documental on Facebook:

We kindly ask viewers to read and stick to the DW netiquette policy on our channel: