Should You Play Hard to Get, psychologically speaking?

For dating advice, if you’re playing hard to get or not interested, psychology suggests that playing hard to get could actually backfire. Here’s why.

Do you want more #shorts series like this?

Houle, L., Barker, E., & Pronin, E. (2022). Playing hard-to-get: A new look at an old strategy. The Journal of Sex Research, 1–16.
Walster, E., Walster, G. W., & Berscheid, E. (2015). The efficacy of playing hard-to-get. The Journal of Experimental Education, 39(3), 73–77.
Walster, E., Walster, G. W., Piliavin, J., & Schmidt, L. (1973). “Playing hard to get”: Understanding an elusive phenomenon. Journal of Personality and Social Psychology, 26(1), 113–121.

Writer: Brie
Voice: Drew Baillie
Animator: Hyun Ji
YouTube Manager: Cindy Cheong