The Halo Effect: The Superpower of Beautiful People

When you look at the sun, sometimes it appears way larger than it actually is. The circle of light that makes it look bigger is called a halo. Beautiful women and handsome men produce the same effect. Their appearance can be so deceiving that we begin to attribute completely unrelated qualities to their looks. This bias is known as the halo effect.

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COLLABORATORS
Script: Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Sound Design: Miguel Ojeda
Production: Selina Bador

SOUNDTRACKS
Divine Masquerade – Jack Pierce
Cheeky Plum Fairy – Shaun Frearson

DIG DEEPER with these top videos, games and resources:
Learn how the Halo Effect Affects Marketing
This study, published by Nature, provides a comprehensive examination of the traits that predict attractiveness and examines whether facial appearance predicts health.
Learn about the Confirmation Bias which is related to the Halo Effect.
Read about baby schema, a set of facial and body features that make a creature appear “cute” and motivates others to care for it.

SOURCES
The original study: A constant error in psychological ratings.
https://www.semanticscholar.org/paper/A-constant-error-in-psychological-ratings.-Thorndike/0a2ad6af640c93bf222da9b13a616afd05fc979b

https://www.verywellmind.com/what-is-the-halo-effect-2795906

https://en.wikipedia.org/wiki/Halo_effect

The Attractiveness Halo Effect and the Babyface Stereotype in Older and Younger Adults: Similarities, Own-Age Accentuation, and OA Positivity Effects
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4020290/

CLASSROOM EXERCISE
To learn more about suggested classroom activities on this topic, visit our website!

CHAPTER
00:00 Example
00:21 Halo effect definition
00:50 History
01:12 Thorndike’s finding
02:03 Halo effect study
03:17 What do you think
03:38 Patrons credit
03:47 Ending

#psychology #sproutslearning #haloeffect #perception #stereotype