The Halo Effect: The Superpower of Beautiful People

When you look at the sun, sometimes it appears way larger than it actually is. The circle of light that makes it look bigger is called a halo. Beautiful women and handsome men produce the same effect. Their appearance can be so deceiving that we begin to attribute completely unrelated qualities to their looks. This bias is known as the halo effect.

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This video was made with the support of our Patrons: Andrea Basilio Rava, Angela, ArkiTechy, Artur, Badrah, Brilliant Minds Learning, Cedric.Wang, David Markham, Delandric Webb, Denis Kraus, Digital INnov8ors, Dr. Matthias Müller-Mellin, Duane Bemister, Esther Chiang, Eva Marie Koblin, Floris Devreese, Frari63, Gatsby Dkdc, Ginger, ICH KANN DEUTSCH UND ES WAR EINFACH!, Isabelle, Jana Heinze, Jannes Kroon, Jeffrey Cassianna, Joanne Doyle, Johan Klassen, John Burghardt, Jonathan Schwarz, Jorge Luis Mejia Velazquez, Karen Lewis, Kenneth Natvig, Leonel, Liskaya, Marcel, Marco VanGuff, María, Marq Short, Mathis Nu, Matthias Ruck, Mezes.Macko, Mindozone, Mique XO, Muhammad Humayun, Nicki, Okan Elibol, Paul Hopkins, Peter Bishop, Petra, Raymond Fujioka, Robert Cook, scripz, Sebastian Huaytan Meder, Si, Stefan Gros, Stephen, Stephen Clark, Stuart Bishop, Susan Schuster, Tetiana Gerasymova, The Freudian Centre, Tristan Scifo, Victor Paweletz, Wolfgang Vullhorst, Yohanan Schwartzman, Yvonne Clapham and all the others.Thank you! To join them visit

Script: Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Sound Design: Miguel Ojeda
Production: Selina Bador

Divine Masquerade – Jack Pierce
Cheeky Plum Fairy – Shaun Frearson

DIG DEEPER with these top videos, games and resources:
Learn how the Halo Effect Affects Marketing
This study, published by Nature, provides a comprehensive examination of the traits that predict attractiveness and examines whether facial appearance predicts health.
Learn about the Confirmation Bias which is related to the Halo Effect.
Read about baby schema, a set of facial and body features that make a creature appear “cute” and motivates others to care for it.

The original study: A constant error in psychological ratings.

The Attractiveness Halo Effect and the Babyface Stereotype in Older and Younger Adults: Similarities, Own-Age Accentuation, and OA Positivity Effects

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00:00 Example
00:21 Halo effect definition
00:50 History
01:12 Thorndike’s finding
02:03 Halo effect study
03:17 What do you think
03:38 Patrons credit
03:47 Ending

#psychology #sproutslearning #haloeffect #perception #stereotype