倫敦證券交易所活動 | 教授. 理查德·魯梅爾特 | 好策略/壞策略: 區別及其重要性

揚聲器(s): Professor Richard Rumelt
椅子: Professor Gordon Barrass
Recorded on 20 十月 2011 in Sheikh Zayed Theatre, New Academic Building.

Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords withstrategy.

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.

An audio mp3 podcast is available here – http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/player.aspx?id=1205

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