Lufthansa’s Message to Qatar
Lufthansa, the official airline of the German soccer team, has taken a clear stance on tolerance and diversity with a special slogan painted on its World Cup airplane. But it has met with criticism online, with Lufthansa being accused of hypocrisy. The plane featuring the slogan is only flying the German players to the training camp in Oman. For reasons of sustainability, a regional airline will take them on to Qatar, the country hosting the World Cup. ⚽
What do you think of this campaign?
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