“Art Design Chicago” Logo Explained by Designer James Goggin

“In the same way that the overall initiative is telling a story about Chicago art and design, I felt very strongly that the [design] identity should also play that role,” said James Goggin, lead designer and owner of Practise design studio and an assistant professor at the Rhode Island School of Design. His approach to developing the Art Design Chicago logo was a unique one, diving deep into Chicago’s history as an important producer of typography and stencils, with the support of Art Design Chicago partner, the Newberry Library. As a result, the creative identity of the initiative is grounded in the city’s design tradition and representative of the stories Art Design Chicago will tell.