David Halpern on Nudge Theory

Renowned behavioural scientist and No 10 ‘nudge’ guru David Halpern discusses how minor tweaks can have a huge effect in the world of decision-making. Watch the full replay: https://youtu.be/4XSKEM9FiZU

RSA Spotlights – taking you straight to the heart of the event, highlighting our favourite moments and key talking points.

In this excerpt from the event ‘How Small Changes Can Make a Big Difference’, behavioural scientist Dr David Halpern explains the benefits and gives tips on how to apply behavioural economics to one’s own life.

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