How to Control Your Attention and Choose Your Life | Nir Eyal | RSA Events

In an age of distraction, the leading expert on addictive technologies shows us to reclaim our most precious resource – our attention.

In Indistractable, behaviour designer Nir Eyal presents a four-step guide to harnessing our most precious and limited resource: our attention. A Silicon Valley entrepreneur and author of the international bestseller Hooked – a handbook for creating habit-forming products, Eyal designed and popularised the techniques that some of the world’s biggest companies use to get us hooked on their products. Who better, then, to teach us how to break free of our technology compulsions?

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