The Power of Persuasion

In this video, we’ll discuss the power of persuasion and how it’s used to manipulate people. We’ll look at the different types of persuasion and the ways in which cult leaders use it to control their followers. If you’re concerned about being influenced by cults or want to know how to spot a cult before it takes you captive, then this video is for you! By the end of this video, you’ll have a better understanding of the power of persuasion and what you can do to protect yourself from cults.

Writer: Caitlin McColl
Editor: Isadora Ho
Voice Over: Amanda Silvera http://www.youtube.com/amandasilvera
Script Manager: Kelly Soong
Thumbnail Artist: Sam Rain
Thumbnail Manager: Michal Mitchell
Animator: Kami Animation (https://www.youtube.com/@KamiAnimationChannel)
YouTube Channel: Cindy Cheong

REFERENCES

Rhoads, K (1997) Cult Influence and Persuasion tactics . Working Psychology www.workingpsychology.com/cult.html

Wilson, S (2009, Mar 8) The Power of Persuasion. The Guardian. www.theguardian.com/lifeandstyle/2009/mar/08/power-of-persuasion

Cialdini, R (2003). The Power of PersuasionThe Stanford Social Innovation Review ssir.org/articles/entry/the_power_of_persuasion

Heller, Z (2021, July 5) What Makes A Cult A Cult? New Yorker Magazine. www.newyorker.com/magazine/2021/07/12/what-makes-a-cult-a-cult

McLeod, S (2007) Obedience to Authority. Simply Psychology www.simplypsychology.org/obedience.html#:~:text=Obedience%20occurs%20when%20you%20are,the%20person%20 receiving%20the%20order

Bockarova, M (2017, April 17) The Power of Persuasion: 6 Ways to Get Your Way. Psychology Today. www.psychologytoday.com/ca/blog/romantically-attached/201708/the-power-persuasion-6-ways-get-your-way

Cherry, K (2022 March 29) What is Persuasion? VeryWellMind www.verywellmind.com/what-is-persuasion-2795892#:~:text=Persuasion%20is%20a%20powerful%20force,decision%2C%20or%20even%20deliberate%20misinformation.

(N.A., N.D.) SlidePlayer. The importance of Persuasion in everyday life slideplayer.com/slide/2376320/

(N.A, 2020, Aug 17) 5 Tips on Using Persuasion Science In Your Sales Cycle. Convert. convert.com/blog/growh-marketing-5-examples-persuasion-in-sales-processes/