Peak End Rule

People tend to judge and remember experiences based on how they felt at the peak and at the end of it. This psychological phenomenon is known as the peak-end-rule. The model was first proposed by Barbara Fredrickson and Daniel Kahneman and infers that instead of remembering a whole experience we only remember snapshots of it. Today we know that how well the rule works also depends on our expectation going into the experience.

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Script: Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Production: Selina Bador
Fact-checking: Ludovico Saint Amour Di Chanaz
Sound Design: Miguel Ojeda

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Midnight Mischief – Jonathan Boyle
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00:00 Introduction
02:14 Scientific experiment
03:00 Conclusion
03:33 What do you think?
03:51 Patrons credits
04:10 Ending

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